Icelandic brothers a hit at Kickstarter: A universally connectible cable

The Icelandic brothers Ágúst Arnar Ágústsson and Einar Ágústsson are the creators of the TOB-cable, a new invention that appeared on the website of Kickstarter about a week ago and it has already approximately raised double the amount than originally intended. The cable has several adapters and it is possible to connect it to USB, HDMI, lightning or an audio connector.

The dream is to get rid of any adapters

„The purpose of this is not to have all this tangle all the time,“ Ágúst Arnar says. „Maybe you have seen cables where it it possible to have one adapter, but we're offering to make this an audio cable or HDMI-cable that is now totally pioneering. What we're offering you is to get rid of quite a lot of cables.“

The title of the invention at the Kickstarter-site „one cable for everything,“ and in the long run the brothers are going to develope the cable so that it will be possible to connect it to chargers, laptops and a lot of other things. One day, there will be no need for any adapters.

„It is dream that there are not all of these connectors, that you can do anything through TOB, “ Ágúst says. „But it is of course in the long run."

The product was created by chance

The brothers have worked on the cable since June last year. The development started by kind of a chance, but they stumbled on the idea when working on another project for Kickstarter: a portable wind turbine.

 

„We had some difficulties with the design of it and we need to make a waterproof USB-system,“ Ágúst explains. „So we make this connector and a whole other product is created and we realize that it may solve all other problems.“

Then preparation for the TOB-cable began, finally appeared on Kickstarter this month. It was Ágúst's and Einar's goal to collect 20 thousand American dollars in one month. They managed to do it during the first three days and now the amount is almost 45 thousand dollars.

„It is great to see this and people obviously have faith in this," Ágúst says. The next step is simply a mass production of the TOB-cable and a home delivery to those who have ordered it on the internet. The brothers have just arrived from China, where they visited factories and studied "the business.“

"As soon as the Kickstart-fundraising is finished, we start negotiating and collecting orders. It is our aim to deliver the product in the end of July."